Hey, I’m Lizz. I am a product marketer and award-winning writer. I build global messaging and write compelling copy in 5-word headlines, all the way to 5,000 word executive keynotes—and everywhere in between.
I have worked across industries. Across teams. And across every channel.
I work 9-5’s to gain experience and side hustles to maintain passion and creativity.
Scratch the surface of what I can do by checking out my work below.
** I can provide additional portfolio work upon request, such as sales enablement one-sheets and GTM project plans.
EDITORIAL / journalism has made be a better storyteller, communicator, and listener.
Articles for SLUG Magazine, CLIF Bar, Bikepacking.com, and Wasatch Magazine
CLIF Bar & Company: Combating Climate Change with Live Concerts in the Snowbird Aerial Tram
Article for SLUG Mag + CLIF Bar
Ride of Passage: A First-Timer’s Trip Across Scotland
Article for Bikepacking.com
Food: Nature’s Greatest Partnership
Article for Wasatch Magazine
Track History, Tell Stories: Literature, the Environment and Social Justice.
Article for SLUG Magazine
SHORT FORM EXAMPLES
Traeger print mailer, product re-launch email, product launch/campaign landing page section
Science Interactive packaging redesign
Trip Advisor/Viator product launch adoption email, cruise campaign email, product launch landing page
Science Interactive product packaging and copy redesign, product page section,
Starlab paid social, lead form process
University of Utah Health: Email banner to prospective nursing students
Lucidchart: Product newsletter
LONG FORM EXAMPLES / from campaigns to product launches and executive keynotes,
Science Interactive Group: For a community college campaign, an article on How Texas CCs are Leading the Way Online. Read here.
Lucidchart: A gated, middle-of-funnel e-book that kicked off the launch of the Lucidchart cloud product: Lucidscale. Read here.
Pluralsight: The 2021 Pluralsight Live keynote. I wrote Aaron Skonnard’s keynote (the CEO/Founder of Pluralsight), built the discussions for the customer stories throughout, and supported the product GMs in their keynotes as well. Watch here.
Lucidchart: For SEO, I wrote “What is Kaizen Methodolody?” Read here.
DIGITAL / from partnerships to site-wide redos and product launches
Traeger: Whistle Pig Whisky partnership, developed the copy in partnership with Traeger Creative Director and team
Science Interactive Group: Starlab website redo, developed message framework and creative briefs to guide freelance writers
Science Interactive Group: Product launch landing page for a new discipline, Pharmacy Technician
Lucidchart: Product page for Lucidscale