RESUME

I have 12 years of writing/editing and content experience and 6 years of product marketing experience. During the evolution of my career, I’ve learned to look at the big picture and the seemingly small details at once. To believe in storytelling and the power of connection to products, services, people, and/or ideas. To explore the challenges we face. And the goals we’ve set out to achieve—whether it’s learning technology or perfecting your BBQ—and how a particular product, service, person, or idea can add value, however big or small, to the lives of the people and business we serve. I take pride in my work and hold others accountable for theirs. I like getting creative about how we solve problems. And getting real about how to actually connect with a target audience—from the first thing they read, see, hear, and feel—and how to nurture and deepen those relationships over time.

EDUCATION + CERTIFICATIONS

UNIVERSITY OF UTAH
Master of Education, Educational Psychology/Technology (2019), 4.0 GPA
Bachelor of Arts, English (2015), 3.6 GPA

Extracurricular: Student Media
Wasatch Magazine, U of U Outdoor Magazine
Achievements: Awarded 1st, 2nd, and 3rd places for University EPIC awards for “Best Article”

HUBSPOT
Social Media Marketing Certified (2020)

PROFESSIONAL EXPERIENCE

SCIENCE INTERACTIVE GROUP
Product marketing manager
03/2024 - Present

Product launch and campaigns: Lead integrated product launches and campaigns tailored for different channels, target audiences, and funnel stage for both Starlab and Science Interactive.

Content and copy: Manage freelancers by owning creative briefs, copy guidance, and all editing and review with copywriters and designers in Figma.

Messaging and positioning: Develop product and brand guides that include brand archetypes, guardrails, messaging hierarchies, and more for Starlab and Science Interactive.

Sales enablement: Design sales enablement strategies to upskill sales reps on sales fundamentals, product messaging, feature benefits and values, and product launches.

TRAEGER GRILLS
Freelance copywriter
04/2022 - Present

Copy development: Craft compelling copy for email, video scripts, website, ads, events, social media, PDP, and more, tailoring messaging to resonate with distinct target audiences that effectively communicates the value propositions and drives revenue.

Product launches and campaigns: Play a key role in product launches, craft compelling and branded copy for marketing launch campaigns—product descriptions, impactful headlines, tag lines, emails, and CTAs— ensuring that all collateral aligns with the overall product launch strategy.

Partnerships: Craft joint messaging and co-branded assets for partnerships, including influencers, retailers like Costco and Home Depot, limited-edition WhistlePig Whiskey products, in-person events like the Elk Fest and National Rodeo Finals, seasonal campaigns like Traeger x Boarding for Breast Cancer.

TRIPADVISOR
Contract* senior product marketing manager
8/2023 - 1/2024

GTM: Starting owning a go-to-market launch plan for a product launch in my second week on the job. Owned messaging and positioning, the go-to-market timeline, channel strategy, asset development, and post-launch strategy.

Sales enablement: Led the design and execution of enablement strategies to equip the sales team with the tools and knowledge for success, including developing collateral, providing in-depth product training, and shaping narratives that empower reps to communicate the value props and drive revenue.

Data and analytics: Owned data requirements to track product launch success—including adoption, engagement, and revenue metrics—interpreting dashboards in Looker Studio and Tableau to refine product and marketing strategies to optimize the user experience.

User research and usability testing: Partnered with UXR on audience and user research to understand product viability before launch, user feedback to improve product roadmap, and market opportunities to inform 2024 marketing campaigns.

Content planning and campaign development: Lead development of content roadmap, defined key messaging, and led campaign development, ensuring a cohesive and impactful marketing strategy that captivates the target audience and drives widespread product adoption.

PLURALSIGHT
Senior product marketing manager
8/2022 - 8/2023

Portfolio marketing manager
1/2021 - 8/2022

Executive support: Speech writer for the CEO and his annual keynote at an exclusive in-person event for executives. Build panels and on-stage fireside chat sessions for events that engage the CEO with global leaders, such as the head of technology Wells Fargo, head of tech learning at KPMG, head of L&D at Accenture, and more. Key stakeholders are the CEO, CTO, CMO, and product GMs.

Product and solutions marketing: Own the multi-product and solutions messaging across multiple products and services. Develop, test, and iterate company, audience, solutions, and industry messaging across multiple marketing channels. Align multiple product launches in a single, continuous launch at the annual executive event. Conduct and analyze user research to identify top challenges and determine how to market and value-sell our portfolio of products and services.

Enablement: Build sales enablement resources for solutions, industries, personas, and campaign activation via reports, outreach sequences, and more. Run the multi-product new-employee orientation, often presenting to more 50+ people at a time. Support sales enablement programs with multi-funnel resources, such as pitch decks, market reports, one sheets, customer stories, videos, and more.

Brand and GTM campaigns: Build multiple year-long marketing campaigns that align individual product launches into a cohesive brand story. Collaborate with the customer advocacy to build compelling customer stories for keynote presentations, campaigns, and channel marketing. Align marketing campaigns, customer stories, product launches, and keynotes to parallel brand goals and opportunities, ensuring all copy and content achieves it’s purpose.

User and brand research: Build discussion guides, surveys, and data analysis charters for quantitative and qualitative research to support the marketing and communications organizations. Research industry, consumers, buyers, and target personas through many data types, qualitative and quantitative, 3rd party, etc. to tell a holistic story about a product, service, problem or idea.

LUCIDCHART
Content marketing manager
2/2020 - 12/2020

Senior content marketing specialist
12/2018 - 2/2020

Content and editorial planning: Owned content for CIOs, CTOs, IT/Engineering leadership, and DevOps teams. Wrote, edited, and outsourced content full funnel blogs series, websites, newsletters, nurture campaigns, infographics, e-books, case studies, event collateral, and more for these audiences. Wrote copy for multiple partnerships, including AWS, Salesforce, and Slack.

Social media: Manage social media channels, and organically grew Instagram account by 100K in 12 months. Owned LinkedIn strategy and partnered with paid media teams to promote content and generate leads.

Product marketing and GTM: Build full-funnel content/editorial strategy aligned to product marketing launches, segmentation, customer success, renewal goals, and product education. Wrote messaging for sales plays, battle cards, messaging houses, and more.

SLUG MAGAZINE
Senior staff writer
11/2013 - 5/2019
 

Writing, storytelling, and editing: Published more than 200 articles/reviews for monthly print and web publication. 

Interviewing: Conducts formal interviews and writes feature articles about artists, local business owners, musicians, community-leaders, events, etc. I enjoy getting to the core of influence, intent, and fruition, establishing a narrative of history and contemporary musings. . 

You can see some of my writing samples on my portfolio.

CHOICE MEDICAL HEALTHCARE
Technical writer
05/2015 - 11/2016

Technical writing: Wrote and edited copy for 100+ page process guide and trainings that helped improved interdepartmental processes. After guide implementation, the company's audit-related ROI increased by about 15%.

Sales enablement: Ran sales trainings and enablement sessions about process, auditing, and why doing their job right matters for the patient’s health.

REDDIT, INC.
Business development intern
05/2014  - 12/2014

Lead generation: Lead intern for merchant recruitment for Redditgifts: created and tracked ads on Google Adwords, Facebook, reddit.com, and through e-mail. Worked the booth at Redditgifts at public events (e.g. Comic Con, Fantasy Con) to spread brand awareness and recruit new vendors for the reddit marketplace.

Copywriting: Wrote copy for B2B and B2C goals, SEO, emails, merchant story highlights, etc. 

THE NATURAL HISTORY MUSEUM OF UTAH 
Office assistant
12/2013 - 05/2014

 

Administrative tasks: Assisted Marketing department in developing e-mail content for NHMU subscribers about upcoming events for the community at NHMU.
Customer service/community interaction: Assisted with special events (e.g. NHMU annual fundraising Gala),

VETERANS FIRST MORTGAGE
Marketing copywriter
07/2012 - 11/2013

 

Lead generation: Drove drive leads through funnel-wide content that met the needs of customers in their buying stage. 

Copywriting: Optimized blog and website for SEO, wrote copy for newsletters, company website, advertising, social media, blogs, and press releases.

Brand: Assisted with company photo shoots, social media, and special events.

SKILLS

 

SOFTWARE

  • Brand marketing and championing brand voice and tone across channels

  • Product and solutions marketing—connecting products and services to customer use cases

  • Product marketing, persona development, and customer research

  • Developing deep understanding of customer/user problems and desired outcomes

  • Messaging hierarchy and prioritization for campaigns and channel strategies that are aligned to company goals

  • Developing and writing compelling brand, customer, and product stories

  • Writing and editing for any channels/styles (narrative, technical/instructional, marketing, creative)

  • Social media management and strategy

  • Content and social media channel measurement and analytics

  • SEO strategy and capitalizing on organic and paid search terms

  • Interviewing and working with SMEs, C-Suite executives, instructors, authors, and celebrities

  • Proficient in Adobe programs, including Lightroom, InDesign, Photoshop, Spark, XD and Captivate

  • Proficient in Microsoft Office/Teams

  • Social media monitoring—expert in Hootsuite, but can learn any other software as needed.

  • CMSs such as Wordpress, Squarespace, Drupal, Wix, and Cascade.

  • Advanced knowledge of Lucidchart, Lucidspark, and Lucidpress

  • Figma, Workfront, and Litmus proofing, reviews, and asset sharing

  • Salesforce

  • Confluence

  • Asana, Workfront, and Trello for project management

  • Can quickly learn any new software as needed

VOLUNTEERING / EXTRACURRICULAR / ORGANIZATIONAL AFFILIATION

  • PROJECT MANAGEMENT INSTITUTE, UTAH CHAPTER, Member

  • THE E-LEARNING GUILD, Member

  • UTAH STREAM ACCESS COALITION, Member

  • ART IN HEALTHCARE SYMPOSIUM, Attendee

  • KRCL: UTAH'S TRAILBLAZING WOMEN PANEL DISCUSSION, Attendee

  • PROFESSIONAL GRANT DEVELOPMENT WORKSHOP, Participant

 

  • UTAH OPEN LANDS, Volunteer Writer

  • SLUG MAGAZINE, Volunteer Writer

  • CRAFT LAKE CITY, Volunteer STEM Craft Assistant

  • SPARTA UNITED, Volunteer Assistant Soccer Coach

  • UTAH ART'S FESTIVAL, Volunteer

  • UTAH AVALANCHE SOCCER CLUB, Player/Team Captain